Company Milestones
2023
November 2023
“SO/ Maldives", the third resort in the CROSSROADS Maldives project, officially opened for commercial service on November 1, 2023. It is a 5-star lifestyle hotel with 80 luxurious villas, both beachfront and over-water, managed by Accor. The opening of SO/ Maldives marks a new chapter for CROSSROADS as an integrated leisure destination, offering a wide range of products and services to meet the needs of all types of travelers.
October 2023
SHR has successfully issued its’ 1st corporate bond to the public. The bond has a tenor of 3 years and a coupon rate of 5.00% per annum. The total offering size was 1,300 million baht.
July 2023
Reached an agreement to acquire land with buildings and equipment of the Mercure Glasgow hotel in the United Kingdom for a total value of 7.5 million pounds sterling (or equivalent to 338.4 million baht), which is part of the Company’s UK portfolio management plan and portfolio optimization strategy.
May 2023
SHR was rated a corporate credit by TRIS Rating with rating of “BBB+” or “stable” rating outlook. The rating takes into consideration the good quality of the hotel portfolio and its recovery operating performance.
January 2023
5 hotels of the Company in Thailand and the Republic of Maldives are Santiburi Koh Samui Hotel, SAii Laguna Phuket Hotel, SAii Phi Phi Island Village Hotel, Hard Rock Hotel Maldives and SAii Lagoon Maldives, including the CROSSROADS project in the Republic of Maldives. Acquired a Green GlobeTM Certificate demonstrating commitment and responsibility towards the environment and society.
2022
November 2022
SHR has achieved a place on the Stock Exchange of Thailand’s (SET) list of Thailand Sustainability Investment (THSI) 2022 for the first time, as its environmentally and socially responsible operations continue to gain recognition and momentum.
October 2022
SHR has entered into a Sale and Purchase with vacant possession of Mercure London Watford. The objective is to effectively manage the hotels in the UK portfolio to be consistent with the direction and vision of the Company
August 2022
SHR completed the head lease acquisition of Mercure Perth which is part of the efficiency improvement strategy of the Company’s UK portfolio.
May 2022
The Company continued with asset Rotation Strategy to announce the disposal of the 50-key Mercure Burton upon Trent Newton Park Hotel as its underperforming hotel assets in the amount of GBP 2 million. Proceed from sales will be used to reinvest in the renovation of core hotel assets in the portfolio to lift up the product and potentially enhance their profitability.
SHR has entered into a sale agreement for Mercure Burton upon Trent Newton Park in which the sale was part of the efficiency improvement strategy of the Company’s UK portfolio.
2021
July 2021
The company signed hotel management agreement to introduce SO/ Hotels & Resorts with Wai Eco World Developer Pte. Ltd. (WEWD), a leading business and real estate conglomerate which this hotel is expected to open in 2023 as the third island of CROSSROADS Maldives.
April 2021
The company announced to enter into a sale agreement for the 73-key Mercure Newbury Elcot Park as its underperforming hotel assets in the amount of GBP 4.25 million (equivalent to THB 182 million). Proceed from sales will be used to reinvest in the renovation of core hotel assets in the portfolio to lift up the product and potentially enhance their profitability.
February 2021
The Company proceeded to terminate of 3 hotels from the total of 6 hotels under hotel management agreement with Outrigger and enter into self-managed platform. This will help SHR to enhance potential and profitability. With objective to roll-out of its homegrown brands, SHR also launched its next two SAii resorts in Thailand: SAii Laguna Phuket and SAii Phi Phi Island Village.
The Board of Directors passes a resolution for S Hotels and Resorts (UK) Limited (“SHR UK”), a 100%-owned subsidiary of the Company to enter into the Sale and Purchase Agreement and related documents of FS JV Co., Ltd. (“FS JV”) for the purpose of the acquisition of 500,000 ordinary shares of GBP 1.00 each in the capital of FS JV, representing 50 percent of the total issued shares of FS JV from the previous partner - FICO Holding (UK) Limited (“FICO UK”). The transaction value is GBP 13.75 million (or equivalent to THB 564.49 million). After the completion of transaction, SHR UK will 100%-hold in FS JV and its performance will be consolidated within the Company’s financial statement since February 2021 onwards.
2020
December 2020
The company has developed its own SAii (Sand) brand lifestyle in the Republic of Maldives, imbuing it with a vibrant brand persona that embodies the essence of Thailand's renowned qualities, including compassion, humility, and amiability, alongside innovation and the essence of destination allure. The evolution of this brand is poised to significantly bolster investment and the company's portfolio in the future.
2019
November 2019
The company began trading on the SET on 12 November 2019 under ticker symbol “SHR” in the sector of Tourism & Leisure. After the increased of capital, Singha Estate still holds 60 per cent of the paid-in capital of the company’s shares.
Entered into equal joint venture with Eco World Developer Co., Ltd to develop a new luxury resort on the Island 3 under CROSSROADS Maldives Project.
September 2019
Commencement of operations for 2 resorts namely SAii Lagoon Maldives, Curio Collection by Hilton and Hard Rock Hotel Maldives as well as a leisure and lifestyle complex, The Marina @ CROSSROADS, in the Maldives.
April 2019
The company approved the transformation to a public company limited and the increase in registered capital to accommodate the offering of the IPO and the exercise of PO Warrant.
2018
June 2018
Acquired 6 Outrigger Resorts in 4 countries consisting of Outrigger Laguna Phuket Beach Resort and Outrigger Koh Samui Beach Resort in Thailand, Outrigger Fiji Beach Resort and Castaway Island, Fiji in Fiji, Outrigger Mauritius Beach Resort in Mauritius and Outrigger Konotta Maldives Resort in the Maldives.
May 2018
Added 19 new Grand Reserve Pool Villas, a new guest room category, to Santiburi Koh Samui.
2017
January 2017
Commenced land reclamation, shoreline protection, landscaping and construction of Project CROSSROADS in the Maldives.
2016
November 2016
Phi Phi Island Village Beach Resort in Thailand completed renovation of 45 superior bungalows and 110 standard bungalows and 3 restaurants.
September 2016
Entered into equal joint venture with FICO UK to acquire hotel portfolio consisting of three 3-star hotels: 2 Holiday Inn branded hotels and 1 Mercure branded hotel in United Kingdom.
2015
October 2015
Entered into equal joint venture with FICO UK to acquire hotel portfolio consisting of twenty-six 3-star and 4-star Mercure branded hotels in United Kingdom.
April 2015
Added 6 Grand Deluxe Pool Villas to Santiburi Koh Samui.
2014
November 2014
Acquired Phi Phi Island Village Beach Resort, a 4-star beach resort located on Koh Phi Phi Don in Krabi Province, Thailand.
April 2014
Acquired Santiburi Koh Samui, one of the first 5-star beach resorts on the North shore of Koh Samui, Surat Thani Province, Thailand.
